Enterprising Graphics

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“I saw a dozen or more people I know improve their business appearance by working with Caren for logo, business card, Web site and collateral material design or re-design. Finally I worked with her too. Caren brings great expertise, extensive experience, marketing knowledge and the ability to work easily towards her client's goal. She does not insert her ego into the process, but instead takes the best of client's ideas, making it work beautifully. Caren is a real pleasure to work with. She is responsive, dependable, and has a wonderful, positive attitude. I recommend her wholeheartedly.”

Charles Lindauer,
Lindauer Macintosh

Frequently Asked Questions (FAQs)

Q: What exactly does a Graphic Designer do?
While Marketing as a field includes a variety of disciplines that identify, communicate with, and persuade an audience, graphic design focuses on communication through type and images, either electronically or in print.

According to the American Institute for Graphic Arts, Graphic Design: “…Is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.”

Q: How can my company benefit from working with a Graphic Designer?
If you are a small business that does ANY form of marketing (whether that be handing out a business card at a mixer, doing mailings, or placing advertising in the yellow pages) you would benefit from the professional “look and feel” a professional designer can bring to your business. A professional appearance, a company “brand” and a targeted marketing message--both in print and on the web--can make the crucial difference for a prospective client to choose you over your competitor.

Q: What is “Branding” and why is it important?
The American Marketing Association (AMA) defines a brand as: "A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

But for the small business person, branding is not just about a logo—small business branding is the owner. It is the values and integrity of the owner. It’s how the owner builds and honors relationships and does business. It is how they are perceived by others. These intangibles are the heart of your “brand.” What “branding” should do, is communicate those intangibles, as much as possible, through all the communications of your business, from how you speak about your business when networking, to having a coherent message in all of your visual and written marketing materials.

Q: How would I begin a relationship with Enterprising Graphics?
I am happy to start the ball rolling either by phone or in a meeting. It is best for me to hear what your project needs are first, to see if my expertise and/or schedule are suited to your needs.

I do have clients I work with via phone and computer whom I have never met, but my preference is to meet my prospective client and show them my portfolio, then give them a bit of my background, and discuss the general context of their project needs. I will also provide written and/or phone references if requested. I am first and foremost interested in developing a strong relationship with my clients, and making sure they have a “good fit” for their personality and business needs.

After this meeting, if they wish to move forward I will provide a written quotation of the project scope and cost and submit it for approval. If the client decides to continue the relationship, I then develop a schedule and we discuss dates and procedures for reviewing the project’s progress.

Q: What types of payment do you accept?
We accept checks or PayPal.

Q: How will I receive my design project once it is finished?
A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on CD or through our FTP drop-box. We also keep a copy of your project on file for later updates or should you lose your copy.

Q: Who owns the copyright for work Enterprising Graphics has done for me?
Copyright is yours upon receipt of final payment. We do, however, reserve the right to use any work for promotional purposes.

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Enterprising Graphics
Phone: 707-758-5090  |  Email:
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