exactly does a Graphic Designer do?
While Marketing as a field includes a
variety of disciplines that identify,
communicate with, and persuade an audience,
graphic design focuses on communication
through type and images, either
electronically or in print.
to the American Institute for Graphic Arts,
Graphic Design: “…Is a creative process that
combines art and technology to communicate
ideas. The designer works with a variety of
communication tools in order to convey a
message from a client to a particular
audience. The main tools are image and
can my company benefit from working with a
If you are a small business that does
ANY form of marketing (whether that be
handing out a business card at a mixer,
doing mailings, or placing advertising in
the yellow pages) you would benefit from the
professional “look and feel” a professional
designer can bring to your business. A
professional appearance, a company “brand”
and a targeted marketing message--both in
print and on the web--can make the crucial
difference for a prospective client to
choose you over your competitor.
Q: What is “Branding” and
why is it important?
American Marketing Association (AMA) defines
a brand as: "A name, term, sign, symbol or
design, or a combination of them intended to
identify the goods and services of one
seller or group of sellers and to
differentiate them from those of other
But for the small business
person, branding is not just about a
logo—small business branding is the owner.
It is the values and integrity of the owner.
It’s how the owner builds and honors
relationships and does business. It is how
they are perceived by others. These
intangibles are the heart of your “brand.”
What “branding” should do, is communicate
those intangibles, as much as possible,
through all the communications of your
business, from how you speak about your
business when networking, to having a
coherent message in all of your visual and
written marketing materials.
Q: How would I begin a
relationship with Enterprising Graphics?
A: I am
happy to start the ball rolling either by
phone or in a meeting. It is best for me to
hear what your project needs are first, to
see if my expertise and/or schedule are
suited to your needs.
I do have
clients I work with via phone and computer
whom I have never met, but my preference is
to meet my prospective client and show them
my portfolio, then give them a bit of my
background, and discuss the general context
of their project needs. I will also provide
written and/or phone references if
requested. I am first and foremost
interested in developing a strong
relationship with my clients, and making
sure they have a “good fit” for their
personality and business needs.
this meeting, if they wish to move forward I
will provide a written quotation of the
project scope and cost and submit it for
approval. If the client decides to continue
the relationship, I then develop a schedule
and we discuss dates and procedures for
reviewing the project’s progress.
Q: What types of payment do
A: We accept checks or
Q: How will
I receive my design project once it is
A finished project is yours upon
receipt of final payment. At your request,
we will supply the electronic files to you
on CD or through our FTP drop-box. We also
keep a copy of your project on file for
later updates or should you lose your copy.
Q: Who owns the
copyright for work Enterprising Graphics has
done for me?
Copyright is yours upon receipt of
final payment. We do, however, reserve the
right to use any work for promotional